Research Methods – Primary Research

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Primary Research

Learning Outcome Assessment
Criteria
1.develop and carry out a piece of sociological research
 		 1.1 shown evidence of background reading
 
1.2 planned and conducted a piece of primary sociological research in line with sociological conventions and within ethical guidelines related to a specific field of sociology e.g. health, illness and the body, media, etc..
 
1.3 analysed and interpreted their findings using sociological skills and knowledge, for example, comparing a finding from their research to a sociological concept, theory, study or to social statistics.
2. write in a style appropriate for a sociology report 2.1 presented a logically structured report divided into suitable sections using tools such as headings, bullet points, paragraphs and diagrams where appropriate.
 
2.2 written in a suitable style using appropriate sociological terms and definitions which relate to the aspect of the field chosen for the research project.
 
2.3 used a suitable selection of references, relevant to the aspect of the field chosen and which were listed using the Harvard referencing style in a bibliography.
 
2.4 used in text referencing and appendices where appropriate for this unit.
Assignment Title:
Primary Research Report
Assignment Brief – In your assignment you should:
Please note that your lecturer will give you deadlines for the tasks below and may set you additional work to assist you in the completion of the stages below. Your lecturer will also give you ideas about work you can be doing in the background in order to prepare your research report. For example, throughout the stages identified below, you should be putting notes into the relevant sections of your draft research report.

  • Read around the subject in order to come up with an aim for your research.
  • Write a draft aim and discuss it with your lecturer
  • Once your aim is agreed, continue to read around the subject making sure that you are confident that your aim is achievable and that you will be able to link your findings to sociological material.
  • Decide on your methods and sampling technique
  • Write a brief research proposal using the sheet provided and submit this to your lecturer
  • Write a draft questionnaire/interview schedule (or other if agreed with your lecturer) and discuss it with your lecturer
  • Write up any forms or cover notes you intend to include when you approach people about taking part in your research. These should include a statement about the nature and purpose of your research, a statement about anonymity, confidentiality and data use, consent and the right to withdraw.
  • Gain ethical approval for your research from your lecturer before starting – failure to do this could lead to disciplinary action
  • Conduct your research in order to produce your primary data
  • Analyse the findings of your research and draw conclusions
  • Write up all sections of the research report fully (these should all be partially completed in note form already)
  • Submit your research report by the deadline

2 Application of knowledge

For this assignment
MERIT The student, student’s work or performance makes use of relevant ideas, facts, theories, perspectives and concepts with either breadth or depth that goes beyond the minimum required to pass The focus is on three main areas of your report:

  • Your literature reviews
  • Your methods/ methodology
  • The analysis of findings and conclusion.

In your literature review – have you read widely and found relevant material for your project from a range of sources?
In your methods/methodology section – have you utilised your knowledge of research methods well?
In the analysis and conclusion – have you made links to your secondary data where relevant to do s
DISTINCTION The student, student’s work or performance makes use of relevant ideas, facts, theories, perspectives and concepts with breadth AND depth that goes beyond the minimum required to pass

4 Use of information

For this assignment
MERIT The student’s work generally appraises the relevance and value of new information accurately, shows a very good grasp of the meaning and significance of new information, and generally combines or synthesises information with outcomes that are accurate and appropriate The focus is on the findings/analysis and conclusion for this grading descriptor.
-do you show a good understanding of your primary data?
-can you identify and discuss the most significant findings?
-can you draw sensible conclusions from your data?
DISTINCTION The student’s work consistently appraises the relevance and value of new information accurately, shows an excellent grasp of the meaning and significance of new information and consistently combines or synthesises information with outcomes that are accurate, appropriate and succinct.

7 Quality

For this assignment
MERIT The student’s work taken as a whole, demonstrates a very good response to the demands of the brief/assignment The focus is on the research design as a whole and on the writing up of the report as a whole

  • Is there a clear aim and rationale?
  • Do the methods suit the aim?
  • How effective is the questionnaire or interview schedule (or other method) ?
  • Is the report laid out well?
  • Are all the sections completed in appropriate detail?

 
DISTINCTION The student’s work taken as a whole, demonstrates an excellent response to the demands of the brief/assignment

 

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