Week 3 – Demographic Site Analysis- Planning And Marketing For Health Services Organizations
Your team will also include a market profile – a brief overview of the healthcare organizations currently serving this market. Briefly identify and describe the hospitals, clinics, or other healthcare service providers in this area.
After preparing the demographic and market profile, your team will then analyze potential healthcare needs that one might anticipate in this geographic area. The analysis should address the following questions.
- What does this demographic profile tell your team about potential healthcare utilization and health behaviors?
- What does the profile tell your team about the needed healthcare services or products?
- Are all of these needs currently being met by the existing healthcare organizations? If not, which needs represent a market opportunity?
Use Google Docs (https://www.google.com/docs/about/) (Links to an external site.) to collaboratively write the paper and as a team, and invite your instructor as a contributor so she/he can view the progress of the paper online. The length of the demographic site analysis should be 600 to 800 words. Your team should cite all sources in APA style, both in-text and at the end of the document. Your team is required to have at least three sources to support this component of the Course Paper. Each member of the team must download a copy of the Google Doc and save it in MS Word for submission to their own Dropbox for grading.
This assignment is due in Week 3. The Course Paper assignments build upon each other and are compiled into the complete Course Project paper, due in Week 7.